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CAA Manitoba
Our Story

The early 1900s were not an easy time for motorists. A drive to the outskirts of town was often a day’s outing. Roads had been built for horses and carriages, not cars.

The need for order on chaotic roads prompted a group of automobile owners to form a club at the turn of the twentieth century that would set the stage for what is now known as CAA Manitoba.

1899 – The first automobile arrives in Winnipeg. It is described in local newspapers as “a gasoline bicycle owned by Professor Kenrick of St. John’s College.”

1904 – The Winnipeg Automobile Club (WAC) begins with 12 members and is the first type of its kind in Canada.

1905 – A.C. Emmett (Ace) is appointed secretary of WAC. Until his retirement in 1954, Ace was known as Mr. Manitoba Motor League or Mr. Highways to Manitobans, serving as a tireless advocate for drivers.

1908 – Registration of vehicles officially begins in Manitoba, with the passing of the provincial Motor Vehicle Act.

1909 – WAC establishes the Good Roads Association, to improve roads outside Winnipeg.

1913 – WAC unites with automobile clubs from across Canada to form the Canadian Automobile Federation (CAF) at a meeting in Toronto. Later, in 1916, CAF’s name changes to the Canadian Automobile Association (CAA), with incorporation following in 1923.

WAC leases Lower Fort Garry and operates it as the Motor Country Club. First Road Guide prepared.

1914 – The club provides military transport services during World War I.

WAC and the Manitoba Motor League (MML) join forces to provide reciprocal memberships.

1922 – WAC and MML merge as the Manitoba Motor League.

1923 – Under pressure from the Good Roads Association, the Manitoba government legislates the numbering of all provincial trunk highways, adopting the system originated by Ace Emmett.

1926 – MML begins Special Service Trouble Department, offering roadside assistance to motorists.


 

1947 – Membership rises to 2,000 members.

1955 – MML opens a branch in Brandon, in the Chamber of Commerce Building.

1961 – The League takes a policy stand against gas taxes, the first of many such campaigns.

1964 – MML’s 60 anniversary, with membership at 33,000.
New services include auto and travel insurance. CAA Travel, a full-service travel agency, opens.

1972 – MML launches the Approved Auto Repair Service (AARS), a network of approved repair and garage facilities.

MML moves its offices to Empress Street.

1979 – MML celebrates its 75th anniversary, with 66,000 members.

1986 – The club reaches its 100,000 member milestone.

1987 – MML opens a new branch on St. Anne’s Road, Winnipeg.

1989 – Third Winnipeg location opens on McPhillips Street.

1993 – Manitoba Motor League evolves into CAA Manitoba, a name change that reflects its involvement in the federation of clubs with the Canadian Automobile Association, a national organization.

1998 – CAA Manitoba hits the 150,000 member mark.

2000 – CAA Manitoba expands its insurance services to include a full line of commercial and property coverage.

CAA Manitoba goes online and launches its website.

2004 – CAA Manitoba celebrates its 100th Anniversary, with over 160,000 members.

2005 – CAA Manitoba opens an Immobilizer Installation Facility, as part of Manitoba Public Insurance’s anti-theft initiatives.

2006- CAA Manitoba acquires RWM Towing to better expand our services in the Brandon area.

2007 –CAA Manitoba's Brandon Service Centre moves to a new location on 18th Street. CAA Manitoba's Brandon fleet centre also gets a much needed upgrade!

2008 - CAA Manitoba launches a new website.


     
 
   
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