We’re proud to be Canada’s Most Trusted Brand

Canada’s Most Trusted Brands

2022 Rank 2022 Top National Brands 2021 Rank
1 Canadian Automobile Association/CAA/BCAA/AMA 1
2 Band-Aid 19
3 Costco Wholesale (TIE) 6
3 Home Hardware (TIE) 7
3 Lego (TIE) 3
6 Bose (TIE) 30
6 President's Choice (TIE) 4
8 Dyson (TIE) 2
8 Interac (TIE) 4
8 Shoppers Drug Mart/Pharmaprix (TIE) 13
8 Mountain Equipment Company (MEC) (TIE) 7

The Canadian Automobile Association (CAA) has been named the most trusted brand in Canada for the third year in a row in the annual Gustavson Brand Trust Index, released in May 2022.

CAA was the only company to finish in the Gustavson Top Ten across all age groups, and also grabbed first in brand trust among insurance companies for the fifth year running. Since being named in the Index, CAA has been one of the top two trusted brands, beating out several hundred other prominent international and Canadian brands. CAA also leads the pack this year on the following trust attributes: good customer treatment, honest communications and delivering on promises.

Conducted by the Peter B. Gustavson School of Business at the University of Victoria, the eighth annual Gustavson Brand Trust Index asked more than 9,000 consumers to score 412 national and global companies and brands, across 33 industry sectors, on a range of brand value measures. Consumers are asked to assess their perception of the reliability, consistency, honesty, societal responsibility, and integrity of the brands surveyed.

What is the Gustavson Brand Trust Index?

Consumer trust impacts what and why you buy. Find out why the Brand Trust Index was established and what gets measured.

Learn More

2022 Brand Trust Index Report

Read the full report to learn more about how your favourite brands ranked, trends and insights, as well as the impact of COVID-19 on this year's results.

View the Full Report

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